We Help US Law Firms & Agencies Generate High-Quality Leads
Helping law firms and marketing agencies reduce CPL and scale profitably with data-driven PPC strategies.
Limited onboarding slots available this month
Struggling to Get Quality Cases from PPC?
Wasting money on irrelevant clicks?
High CPL but low-quality legal leads?
Not getting cases despite spending on ads?
Clients unhappy with PPC results?
How we help you grow faster with PPC
Reduced CPL by 40% in 60 days
Scientific optimization to slash acquisition costs without sacrificing volume.
Increased qualified case leads by 2X
Advanced targeting to find the highest intent legal prospects in your market.
Improved lead quality for high-value cases
Filtering out the noise to focus your budget on cases that drive firm revenue.
Data-Obsessed. ROI-Focused. Strategically Bold.
I'm Ritu, a Senior PPC Consultant specializing in legal and agency performance. I don't believe in "set and forget" campaigns or generic automated solutions that bleed legal budgets.
My approach is rooted in **Precision Methodology**: a rigorous audit process, custom-built tracking architectures, and a relentless testing cycle that ensures every dollar of your ad spend is fighting for high-value cases.
Having managed over $50M in lifetime ad spend, I provide law firms and marketing agencies the strategic oversight of an agency with the specialized focus of a dedicated partner.
A surgical approach to performance marketing.
Google Ads Management
End-to-end Google Ads campaign setup, optimization, and scaling for legal practice areas. Search, Performance Max, and Local Services Ads optimized for lead quality.
Meta Ads (Facebook & Instagram)
Targeted Meta campaigns designed to reach legal prospects. Drive lead volume through proven creative strategies and precise geographic and demographic targeting.
PPC Audit & Strategy
Comprehensive account audit to uncover wasted legal ad spend, missed opportunities, and growth potential. Get a custom roadmap to improve your firm's performance.
Conversion Tracking & Analytics
Proper tracking setup to measure case leads, not just clicks. Google Analytics, GTM, and call tracking implementation for data-driven legal decisions.
Campaign Optimization
Continuous testing and optimization to lower CPL and increase case lead quality. A/B testing, bid strategies, and negative keyword refinement for legal excellence.
Landing Page Optimization
High-converting legal landing pages are key. Expert advice on improving conversion rates through trust-building design and compelling messaging.
My Simple 4-Step Process
A proven framework that takes your firm or agency from initial audit to profitable, scalable PPC campaigns. No complexity, just cases.
Audit & Strategy
I start by analyzing your current legal campaigns, understanding your practice area goals, target geo-locations, and competitive landscape.
Campaign Setup
I build your campaigns with legal-specific structures, compelling ad copy, high-intent targeting, and rigorous conversion tracking.
Testing & Optimization
Continuous monitoring and adjustments. I refine targeting, negative keywords, and landing pages to improve case lead quality week over week.
Scale & Grow
Once we find the profitable case mix, we scale. Increase budget strategically to dominate your local legal market and maximize firm growth.
Ready to scale your legal cases?
Let's discuss your firm's goals and create a custom PPC strategy that drives real, high-value legal leads.
Measured success, documented in detail.
Scaling a National Personal Injury Firm
How we restructured a massive account to capture high-intent accident victims while lowering overall acquisition costs by 40%.
Hyper-Growth for Multi-State Family Law Practice
A complete overhaul of search targeting and landing page funnels resulted in a 315% year-over-year case load increase.
Expert Insights for Law Firms
What budget is required to start PPC for law firms/agencies?
Legal PPC is highly competitive. While we can start with smaller budgets for specific niches, we typically recommend a minimum ad spend of $3k-$5k/month to gather enough data for significant optimization and lead volume.
How long does it take to see results?
You will start seeing leads within the first week of campaign launch. However, the true "scale" phase typically begins after 60-90 days of rigorous testing, when we have enough data to significantly lower CPL and maximize lead quality.
How do you ensure lead quality?
We use a multi-layered approach: high-intent keyword targeting, strict negative keyword lists, pre-qualifying form questions, and deep integration with your CRM to track which leads actually turn into profitable cases.
Do you work with specific legal practice areas?
Yes, we have deep experience in Personal Injury, Family Law, Criminal Defense, Employment Law, and B2B Legal Services. We also partner with marketing agencies to handle white-label PPC for their own legal clients.
Simple, Transparent Pricing
Choose the plan that fits your firm's goals. No hidden fees, no long-term contracts. Just honest PPC management that delivers cases.
Starter
Perfect for boutique firms.
+ ad spend
- check_circle Google Ads OR Meta Ads
- check_circle Up to $3k monthly spend
- check_circle Campaign setup
- check_circle Bi-weekly reports
- check_circle Conversion tracking
Growth
For firms ready to dominate their market.
+ ad spend
- check_circle Google AND Meta Ads
- check_circle Up to $10k monthly spend
- check_circle Weekly performance reports
- check_circle Advanced tracking & A/B testing
- check_circle Priority support
Enterprise
Custom solutions for large firms & agencies.
Let's discuss needs
- check_circle Unlimited platforms
- check_circle Dedicated strategist
- check_circle Quarterly strategy sessions
- check_circle White-label agency options
- check_circle 24/7 Priority support
Ready to scale your performance?
Book your free 30-minute account audit. We'll find the gaps in your current strategy and outline a roadmap for 2x growth in case leads.